What Happens Inside the Black Box of an SEO Audit Most people who hire a technical SEO audit service have the same question: what am I actually paying for? Fair question. The SEO audit process can feel like a black box. Someone takes your website, disappears for a couple of weeks, and comes back with…
AI is changing how customers find businesses. Here’s what actually works for service companies, ecommerce, and local businesses — organic, entity, and paid.
Why Most Technical SEO Audit Proposals Leave You Guessing You start shopping for a technical SEO audit service and immediately run into a problem. One agency quotes $500. Another quotes $5,000. Both say they cover “everything.” Neither one explains what “everything” means. I get it. I’ve been on your side of that conversation. After six…
Published: March 31, 2026 · Last updated: April 7, 2026 Google started rolling out a core update this month. The rollout is staged, which means you may see effects this week, next week, or three weeks from now. Before you change anything on your site, run these five checks in order. Most of the panic…
Published: March 17, 2026 · Last updated: April 7, 2026 Semrush is a great tool. The report it generates is not an audit. It’s a starting point, and a lot of consultants are selling the starting point as the finished product. I say this as someone who runs Semrush on every site audit I do….
Published: February 27, 2026 · Last updated: April 7, 2026 A site redesign paired with an algorithm update is the fastest way to lose half your organic traffic. I see at least one of these a quarter. The owner launches a beautiful new site, the traffic graph drops a cliff within weeks, and by the…
Published: February 10, 2026 · Last updated: April 7, 2026 Wix has a reputation for being a black box. Some of it is earned, some isn’t. I’ve worked on Wix sites for manufacturers, service businesses, nonprofits, and portfolio owners, and I’ve landed on a more nuanced answer than “Wix is bad for SEO.” The honest…
Published: January 20, 2026 · Last updated: April 7, 2026 Squarespace 7.1 is a great product for visual people and a tricky one for SEO people. I’ve audited enough 7.1 sites now to have a running list of the same issues showing up in the same places. Most of them are platform behavior, not client…
Published: January 6, 2026 · Last updated: April 7, 2026 I stopped blogging last year. Not on purpose at first. A client engagement stretched into three, the three stretched into a waiting list, and every time I sat down to write a blog post I thought, “the work is more important than the writing about…
Introduction Remember when we all freaked out about Panda and Penguin? Or when mobile-first indexing seemed like the end of the world? The truth is, search has always been a moving target. I’ve watched the industry transform countless times over the years, from Google’s early algorithms to today’s AI-powered features. And each time, the people…