A university nobody could find This project ran in 2023. A well-regarded institution with real programs behind it was getting about 3,000 visitors a month. The reputation existed. The search presence did not. Where it started They ranked for about 1,500 keywords, with very little of it in the positions that get clicked and almost…
A redesign cost them their traffic. Here is what it took to get it back. This project ran in 2022. A small culinary site rebuilt their website and lost their search traffic doing it. By the time they came to me, clicks were down to about 1,000 a month and the keyword rankings that had…
The salon that had to hire someone This project ran in 2024. A salon in a small Minnesota town hired an extra stylist because of this project. That is the part worth leading with, because rankings are a proxy and a new hire is not. Where it started They ranked for about 200 keywords and…
What Is Keyword Grouping? Keyword grouping means taking all the related ways people search for one thing and handing them to a single page, instead of scattering them across a dozen. So the twenty phrasings of “does Medicare pay for a nursing home” become the job of one page, not twenty pages quietly competing. Why…
Generative engine optimization, explained without the hype. What actually gets a page cited by AI search, and how I approach it on real sites.
parentOrganization schema, explained with real examples. When to use it, how to wire the @id links, and the mistake that quietly breaks it.
AI citation tracking, explained. The method I use to measure whether Gemini, Perplexity, and ChatGPT mention a site, and how to read the results.
Why a One-Size-Fits-All Audit Misses the Point A technical SEO audit follows the same core methodology regardless of site type. Crawlability, speed, schema, internal links, mobile performance. The fundamentals don’t change. But a local search audit and an ecommerce audit look very different in practice. Whether you’re a local business trying to dominate your metro…
An SEO Audit Is an Offensive Weapon, Not Just a Repair Job Most people think of a technical SEO audit as a defensive move. Something’s broken. Traffic dropped. Rankings slipped. Time to diagnose and repair. That’s half the story. The other half gets overlooked: a technical SEO audit is one of the most effective offensive…
The Silent Killers of Organic Traffic Here’s something I tell almost every new client: the reason your site isn’t ranking probably isn’t your content. It’s the stuff underneath. Technical SEO issues don’t announce themselves. There’s no flashing warning that says “Google can’t read 30% of your pages” or “your page speed is costing you $40,000…