Published: March 31, 2026 · Last updated: April 7, 2026 Google started rolling out a core update this month. The rollout is staged, which means you may see effects this week, next week, or three weeks from now. Before you change anything on your site, run these five checks in order. Most of the panic…
Published: March 17, 2026 · Last updated: April 7, 2026 Semrush is a great tool. The report it generates is not an audit. It’s a starting point, and a lot of consultants are selling the starting point as the finished product. I say this as someone who runs Semrush on every site audit I do….
Published: February 27, 2026 · Last updated: April 7, 2026 A site redesign paired with an algorithm update is the fastest way to lose half your organic traffic. I see at least one of these a quarter. The owner launches a beautiful new site, the traffic graph drops a cliff within weeks, and by the…
Published: February 10, 2026 · Last updated: April 7, 2026 Wix has a reputation for being a black box. Some of it is earned, some isn’t. I’ve worked on Wix sites for manufacturers, service businesses, nonprofits, and portfolio owners, and I’ve landed on a more nuanced answer than “Wix is bad for SEO.” The honest…
Published: January 20, 2026 · Last updated: April 7, 2026 Squarespace 7.1 is a great product for visual people and a tricky one for SEO people. I’ve audited enough 7.1 sites now to have a running list of the same issues showing up in the same places. Most of them are platform behavior, not client…
Published: January 6, 2026 · Last updated: April 7, 2026 I stopped blogging last year. Not on purpose at first. A client engagement stretched into three, the three stretched into a waiting list, and every time I sat down to write a blog post I thought, “the work is more important than the writing about…
Introduction Remember when we all freaked out about Panda and Penguin? Or when mobile-first indexing seemed like the end of the world? The truth is, search has always been a moving target. I’ve watched the industry transform countless times over the years, from Google’s early algorithms to today’s AI-powered features. And each time, the people…
Navigating the Future of Search: How AI is Transforming SEO Introduction: Remember when search engines were just about matching keywords? Well, times have changed. Now, we’re in the era of AI-powered search engines. They’re revolutionizing our interactions with platforms like Google Search. They’re smart, intuitive, and all about understanding the real intent behind our searches….
As the eerie nights of Halloween approach, there’s something else lurking in the digital shadows – the enigmatic algorithms of Google. As SEO wizards, decoding Google’s arcane practices is our daily haunt. This Halloween, as the veil between the known and the unknown thins, we delve deeper into the cryptic world of SEO to unveil…
If you’ve found yourself here, chances are you’re a solopreneur or a proud small business owner. You’re likely wearing a million hats, juggling tasks, dreaming big, and hustling hard. Sound about right? Well, then you, my friend, are in the right place! Today, I want to take a moment to chat with you about something…