Ecommerce SEO Strategy — How to Optimize Product Pages
Like many online retailers, you might be unsure where to focus your SEO efforts. Optimizing your product pages is a great place to start.
As an e-commerce business owner or marketer, you know how important it is to bring in organic traffic. But you also know the challenges of doing so: the competition is fierce, and most customers don’t convert on the first visit. So how do you make your e-commerce site stand out from others in search results without spending a fortune? Search Engine Optimization (SEO) can be a powerful tool for getting your products noticed—but not if it’s done incorrectly! In this post, we’ll discuss some you can optimize your product pages for SEO as well as provide some helpful tips on how to fix them.
Know Your Audience and Start From There
Knowing your audience is a critical part of any marketing strategy. But it’s especially important for e-commerce businesses, because you need to be able to provide the right content for the people who are looking for it. When you’re selling clothing, for example, you’ll want to know whether your customers are primarily women or men, and where they’re located in order to better target them with relevant content.
If you’re not sure what keywords they use when searching online—or even if they search at all—it’s time to do some research. Head over to an SEO tool like ahrefs, SEMRush, or Moz, and run a few searches using different cities and regions around the country as well as other parts of the world if your business does international sales (which most of us do). Also, see what people are saying about their experiences on social media platforms like Instagram or Pinterest by searching relevent hashtags.
Identify Ideal Keywords
When it comes to optimizing a product page, one of the first steps in your SEO strategy is to identify ideal keywords. You should start by identifying the keywords that your target audience uses when searching for your product. The next step is to identify which of these are most relevant to what you sell and have high commercial intent (i.e., they’re used in searches where people are trying to buy something).
You can use Google’s Keyword Planner tool or any other keyword research tool, such as Ahrefs’ Keyword Explorer, or SEMrush’s Keywords Explorer tool, which lets you plug in multiple search terms simultaneously and get information on each one—including their average monthly search volume and estimated CPCs (cost per click).
Prioritize those top-related searches so that they’re at the top of your list when someone looks for products similar to yours; this will help improve conversion rates on product pages by making them easier for people find what they’re looking for.
Optimize Your Product Titles
Be sure to use keywords in the product title.
This isn’t rocket science — you want your potential customers to find what they are looking for when they search on Google or Amazon. You do this by including important keywords that relate to the product in question, such as “best men’s cologne” or “womens leather jacket size 10”.
Make sure that your title is short and sweet. You don’t need an essay-length description, just a few words will suffice. Save the lengthy descriptions for the actual product description.
I would recommend is creating a template for titles across all products. This will make it easier when creating new listings and save time during data entry because you won’t have to think up new titles every time.
Use Your Keyword in the Meta Description
Make sure your product pages are optimized by including the keyword in the meta description.
Meta descriptions are used by search engines to show users what a page is about, without having to click through. They’re also used for snippets on Google and other search results pages. This makes them crucial for helping people find you online.
So how do we write an effective meta description? The best way is to include a short paragraph that tells users exactly what they can expect when they click through to your page. You should also use keywords related to your business and products/services within this description so it’s clear what they’ll find when they arrive at your site.
Include More than One Image
A product image is the first thing a visitor will see when they land on a product page. It’s important to make this as attractive and informative as possible.
Include more than one image for each product. While one image may be enough for some products, you should use multiple images for others. This can help show different angles of your product, highlight any unique features, or even just make it look better (for example, if your product has texture).
Make sure that all images are high quality and relevant to the content of your store. If there is any doubt about how useful an image would be then leave it out. Also make sure you have alt text associated with each image like “women’s blue silk scarf” or “Star Wars lego set” etc., which helps Google index them properly by telling them what’s inside these pictures as well as describing why they’re there in case someone searches for keywords related specifically towards such terms instead of directly looking up what might be happening inside these pictures themselves.
Write Compelling Product Descriptions That Sell
Write compelling product descriptions that sell.
To make any eCommerce site successful, you need to optimize your product pages for SEO. The first step is writing compelling product descriptions that are clear and concise. Rather than just listing the features of your products, tell a story about how the customer will benefit from them. Include keywords in these descriptions so that Google can better understand what each page is about, leading to higher rankings in search results.
For example: Instead of “Our phone cases are made from high-quality aluminum with a scratch-resistant matte finish” try something like “Our lightweight aluminum phone cases offer protection without compromising style! Plus they come in over ten colors so you can find one that suits your personal style—whether it’s sleek black or bright pink!”
Include calls-to-action (CTAs) at the end of each description so visitors know exactly what next step they should take on your website after reading through it all: add item(s) to cart/wishlist? check out now? sign up for our newsletter? read more articles like this one on our blog? etc…
Encourage Reviews
You can ask for reviews in a variety of ways. You can add a “Review this product” button to your website, which is the most effective way to do so. Or you could add a “Write a review” button on social media platforms like Facebook and Twitter. You could also ask customers to leave reviews at checkout after they’ve made their purchase, or include an email link in your order confirmation that invites customers to write reviews on your behalf.
Ecommerce retailers have a lot of work ahead of them, but with the right ecommerce SEO strategy, you can be on your way to increased organic traffic, higher conversion rates and more.
Ecommerce SEO strategy is important for any eCommerce site. Retailers have a lot of work ahead of them to optimize their product pages, but with the right eCommerce SEO strategy, you can be on your way to increased organic traffic, higher conversion rates and more.
Conclusion
We hope you’re getting the picture by now: product pages aren’t just about the products. And if you don’t have time to do it yourself, hiring an SEO company can be a great way to ensure that your ecommerce website is on track. We specialize in SEO for online stores, and we would love to help you optimize your product pages and drive traffic to your site.
