Projects and what the numbers did.
A university nobody could find This project ran in 2023. A well-regarded institution with real programs behind it was getting about 3,000 visitors a month. The reputation existed. The search presence did not. Where it started They ranked for about 1,500 keywords, with very little of it in the positions that get clicked and almost…
A redesign cost them their traffic. Here is what it took to get it back. This project ran in 2022. A small culinary site rebuilt their website and lost their search traffic doing it. By the time they came to me, clicks were down to about 1,000 a month and the keyword rankings that had…
The salon that had to hire someone This project ran in 2024. A salon in a small Minnesota town hired an extra stylist because of this project. That is the part worth leading with, because rankings are a proxy and a new hire is not. Where it started They ranked for about 200 keywords and…